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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Enterprise Sales: Cold Email Framework for $20M Leads
Description: Alex Berman sent over a million cold emails and generated $20 million in enterprise sales leads in a single year. His secret: spend two minutes personalizing each email instead of blasting templates. Custom cold emails for B2B SaaS sales convert at 7-8% versus 1% for templates.
Alex breaks down the exact framework for closing enterprise deals - from finding qualified leads using BuiltWith and LinkedIn buying signals, to writing the perfect first line and PS, to following up with five to seven touchpoints across email, Twitter, and LinkedIn. Every $1 invested in cold email returns $39 on average in B2...