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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Selling a SaaS Business: $400 to a $43M Exit
Description: Stuart Crane and his co-founder started with $400 and spent 20 years building a business worth selling. When it came time for selling a SaaS business, two deals fell through before they hired an investment banker who ran a competitive bid with 40-50 buyers. The result: a $43 million SaaS exit in July 2013.
The story starts in 1991 when Stuart met his backyard neighbor Jeff, a nurse drowning in paper documentation. Stuart was a database consultant. Within a week, they were building software together. They formed a company with $400 in seed capital and started selling at $4,996 per license using FedExed floppy...