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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: B2B Community Building: 5 Steps to Free Press Coverage
Description: Most SaaS founders think PR requires paying an agency $10,000 a month. Conrad Egusa built Publicize to offer the same service starting at $399. But in this episode, he gives away the entire B2B community building and startup PR playbook for free.
Conrad is a former VentureBeat writer and global mentor at 500 Startups. He breaks down his 5-step process for getting press coverage, including why you should never combine announcements, how exclusives stand out in a journalist's inbox of 1,000 daily emails, and the follow-up tactic that turned a 1-out-of-15 response rate into near-universal coverage.
His coworking...