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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Go-to-Market: A 4-Step Plan to Find Hungry Buyers
Description: Robert Coorey spent a year working double full-time hours on a video production business - and made $32,000 in revenue with $32,500 in costs. He lost $500. That taught him the most important SaaS go-to-market lesson: if you are not feeding a starving crowd, no amount of marketing will save your business.
In this episode, Robert breaks down his 4-step SaaS go-to-market framework for finding hungry buyers, building a converting funnel, and knowing when to scale with paid advertising. He also reveals why it takes 9.1 website visits before someone buys and how Amazon three-star reviews expose competitor gaps.
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