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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Exit: Sold for $8M Then Built a Board Game
Description: Nick Kellet sold his SaaS business to Business Objects for over $8 million in 1999 - then walked away from enterprise software to create a board game. Gift Trap sold nearly 100,000 copies and won 20+ awards worldwide.
In this episode, Nick reveals the strategy behind his SaaS exit that started when his product was only six weeks old, how he ordered 10,000 board games without knowing anything about the industry, and how he grew Listly to 200,000 users through unexpected early adopters in the church blogging community.
The startup acquisition happened fast. Nick exhibited at the Business Objects user conference...