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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Launching a Marketplace: 7 Strategies for 70K Signups
Description: Aaron Epstein's team put up a teaser page offering $5 in free credits to anyone who signed up before their marketplace launch. Eight months later, 70,000 people had registered. Within 16 months of launching a marketplace for design assets, Autodesk acquired the company.
In this episode, Aaron breaks down seven strategies Creative Market used to solve the chicken-and-egg problem of launching a marketplace, from viral referral loops to a 70/30 commission split that made it a no-brainer for sellers.
The pre-launch strategy combined $5 credits, a tiered referral program with rewards up to $200, and 30 free design assets requiring account creation...