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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Distribution Channel: Abandoned for 4 Years, Still Grew
Description: Amir Salihefendic built Todoist as a student in 2007, launched it with a single blog post, then abandoned the SaaS distribution channel for four years to work on a social network. When he came back in 2012, it still had 200,000 users - and he grew it to over 4 million. Todoist became a SaaS distribution channel success story through pure product-led growth.
In Part 1 of this interview, Amir reveals why he walked away from a product people loved, how he set freemium SaaS pricing at $29/year without any market research, and why he believes founders should build products for themselves...