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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Content Strategy: How Buffer Got 100K Users From Outreach
Description: Dave Schneider used influencer marketing SaaS tactics to double Ninja Outreach's traffic in two months - without spending a dollar on ads. His SaaS content strategy included over 30 guest posts, product reviews, and resource page mentions that pushed the product to 9,000 monthly sessions.
Dave breaks down the complete SaaS content strategy step by step. You will learn how to find influencers, rank them by engagement metrics, build relationships before pitching, and structure partnerships that benefit everyone. He also shares how Buffer acquired its first 100,000 users through guest posting and how Groove reached 5,000 subscribers in five weeks using...