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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Usage-Based Pricing: 9 Subscription Models for Any Industry
Description: John Warrillow started and exited four companies, wrote the bestselling Built to Sell, and discovered that the most important lever for usage-based pricing is one most founders underestimate: recurring revenue structure. In The Automatic Customer, he identifies nine subscription models that apply far beyond software.
John breaks down each SaaS monetization model with real case studies - from Dollar Shave Club's consumables play to Salesforce's front-of-the-line support tiers to Zipcar's network effect strategy. You will learn the 3:1 LTV to CAC ratio investors demand and why usage-based pricing through subscriptions makes your company more valuable.
Warrillow...