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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Social Media Lead Generation: Blog Post Got a CEO to Invest
Description: A single blog post about bossless cultures in Silicon Valley caught the eye of Zappos CEO Tony Hsieh, who shared it with his executive team. That one piece of social media lead generation content started a chain that led to Tony investing in iDoneThis.
Walter Chen shares the counterintuitive inbound marketing SaaS strategy he learned from Buffer's founders at AngelPad - write more, write faster, and let quantity drive quality. He explains how social media lead generation through high-volume content drove both users and investors to iDoneThis.
iDoneThis was approaching cash flow break even at...