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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Marketplace: 18 Months on Spreadsheets to $1M ARR
Description: Katherine Sears ran a SaaS marketplace on spreadsheets and email for 18 months before writing a single line of code. Booktrope went from manual operations to 900+ users on the platform business and a $1M annual run rate with 10% weekly marketplace growth.
Katherine reveals how she built authority on Twitter without having a product to sell, why her team abandoned a consumer reading platform to focus on the core SaaS marketplace, and how automating their application system unlocked explosive growth after Y Combinator.
Booktrope connects authors with editors, designers, and marketing managers through a profit-sharing model. Everyone...