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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Early Traction: Pre-Sold $6K Deals With Zero Product
Description: Ruben Timmerman had no funding, no product, and no lead generation system. But he convinced six education providers to pay him $6,000 each - roughly $42,000 total - before he'd generated a single lead. That early traction strategy funded the team that built Springest into a multi-million-dollar comparison platform across four countries.
Ruben reveals how he spotted a gap in Google's search results where zero comparison sites existed for education, pre-sold annual deals by taking providers along the journey for early traction, and built a lead generation model charging just 1% of course prices. He also shares why expanding into...