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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Zero Marketing Budget: 40 Posts Failed, Then One Worked
Description: Josh Haynam wrote 30 to 40 blog posts on a zero marketing budget and didn't get a single free user. Then he wrote one post answering a customer's question - and it became the first post to generate a paying customer. That single shift in content strategy drove 100 paying customers.
Josh shares how Interact went from zero traction with generic content to ranking number one on Google, landing guest posts on Copyblogger, Buffer, and Entrepreneur, and turning hyper-specific question-answering posts into a zero marketing budget growth engine using inbound marketing SaaS tactics.
The lesson is counterintuitive: the...