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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Sales Funnel: Pre-Sold $1K/Month Before Writing Code
Description: Pete Koomen and Dan Siroker failed at two startups before getting their SaaS sales funnel right at Optimizely. They pitched agencies $1,000 a month for a product that did not exist yet - and two said yes before a single line of code was written. That founder-led sales approach gave Optimizely revenue on day one.
Pete reveals how the SaaS sales funnel they built through pre-selling compressed time to first dollar from five months to one day, why hiring the wrong salesperson cost three months of zero closes, and how Optimizely grew from two co-founders to 350 employees and 8,000...