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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Content Marketing That Drove $30K MRR
Description: Josh Pigford built Baremetrics into a $30K MRR SaaS business, and his top customer acquisition channel was not ads, outbound, or partnerships. It was SaaS content marketing - but not the kind most founders think of. Josh spent 25% of his time writing honest founder stories that no ghostwriter could ever produce.
Josh takes a contrarian approach to SaaS content marketing. He refuses to write listicles or SEO-optimized filler. Instead, he writes about real experiences - one article detailed how Baremetrics burned through half of its $500,000 seed investment in months. This kind of founder-led content resonates because it...