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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Finding Product-Market Fit: A Pivot to $2.5M ARR
Description: Guillermo Sanchez quit his consulting job at Deloitte on a Monday after a Friday night pub conversation. He had 20,000 euros in savings. Then an apartment deposit wiped out half his runway before he made a single sale. Finding product-market fit would take years of selling to the wrong customer before one lucky break changed everything.
Publitas sold digital publishing to trade publishers who feared transparency. Growth stalled because purchases came from innovation budgets, not operational spend. Finding product-market fit required a SaaS pivot: when a major Dutch retailer approached them, the analytics engine publishers rejected was exactly...