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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Growth: A 4-Step Email Automation Playbook
Description: Rob Walling built Drip to prove that SaaS email automation is not just for Fortune 500 companies. With eight event triggers and a handful of if-statements, he turned a simple email tool into a full lifecycle SaaS growth machine that captured leads, onboarded trial users, and recovered churned customers.
Rob breaks down his exact four-step process for SaaS growth through email marketing automation: creating educational lead magnets, capturing and segmenting subscribers, automating trial onboarding based on user behavior, and using post-cancellation emails to learn and recover. Each step uses simple conditional logic to personalize emails at scale without...