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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Partnerships: 2,500 Merchants and $7.8M Raised
Description: Kevin Lee spent $160,000 building a technology that nobody wanted. His proxy server was designed to monetize university network traffic for charity, but every IT department turned him down. That failure led him to SaaS partnerships that would eventually connect 2,500 merchants and raise $7.8 million for nonprofits.
In this episode, Kevin shares how SaaS partnerships with affiliate networks became the engine behind We-Care's 2,500 merchant relationships. He explains how he pivoted from enterprise infrastructure to a consumer browser plugin, and why his win-win philosophy helped him build a cause marketing SaaS platform that does well and does good at the...