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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Marketplace Pivot: Free to $1M in Revenue
Description: Ryan Hamlin spent $400,000 of his own money building a free marketplace for booking events. Then he realized the SaaS marketplace model he needed was hiding inside the product he had already built.
PlaceFull started as a consumer-facing booking platform where merchants listed for free and paid only when bookings came in. The problem was that free users had no incentive to keep their inventory updated, and the SaaS marketplace economics were unsustainable. Ryan pivoted to a $30-40/month subscription, grew to 27,000 freemium SaaS users and 1,000 paying merchants, and hit $1M in revenue.
Ryan rebuilt PlaceFull...