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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Content Marketing: Hiten Shah on KISSmetrics Blog
Description: Hiten Shah and Neil Patel lost $2-3 million of their own money on failed businesses before Crazy Egg took off. Then they turned SaaS content marketing into the growth engine behind KISSmetrics, building one of the top marketing blogs on the web.
In this episode, Hiten explains how SaaS content marketing started as a Twitter account around the #measure hashtag before becoming KISSmetrics' primary lead generation channel. He also shares how he collected 23,000 email signups before Crazy Egg even launched and why a non-technical founder can build analytics companies by focusing on audience before product.
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