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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Bootstrap to Profitability: $47 Plugin to 7 Figures
Description: Stu McLaren had no coding skills and no funding, but he managed to bootstrap to profitability within months. He sketched mockups in Photoshop, sold a $47 beta to 21 friends in a mastermind group, and watched Wishlist Member grow into a 7-figure business powering over 54,000 membership sites.
But the bootstrap to profitability journey nearly ended when his lead developer quit, WordPress released a breaking update, and six replacement hires still could not keep up. What happened next changed the trajectory of the company forever.
Stu's path to profitability started with a $47 beta sold to 21 mastermind members. All...