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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Pricing Fix: How Charging More Doubled Revenue
Description: Rick Perreault thought cheaper SaaS pricing would attract more customers. Instead, Unbounce's $10 and $25 plans were costing $150 per acquisition while those customers churned after just four months. The SaaS pricing model was bleeding money.
Rick reveals how Unbounce went from zero to $7.2 million in annual revenue by killing its cheapest pricing strategy tiers, raising average revenue per customer from $30 to $80, and using content marketing instead of a sales team to grow to 7,500 paying customers.
🔑 Key Lessons
💰 Fix SaaS pricing by measuring cohort economics, not volume: Unbounce saw dozens of $25 plan trials daily, but cohort analysis reveal...