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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Launching a Marketplace: The Playbook Behind 4 Wins
Description: Matt Mickiewicz built his first online marketplace at 15 years old, paying for his domain registration out of his allowance. By 30, he had used the same playbook for launching a marketplace four separate times - SitePoint, 99designs, Flippa, and Hired - and landed on the Forbes 30 Under 30 list.
Matt reveals why every marketplace launch was born from watching user behavior inside an existing community, how he solved the chicken-and-egg problem when launching a marketplace each time, and why he pitched VCs for introductions instead of money. His two-sided marketplace Hired generated $30M in job offers during its first...