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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Go-to-Market: Tested 5 Ideas, Built the Winner
Description: Josh Ledgard and his co-founder had 50 business ideas. Their SaaS go-to-market approach was to build landing pages for each one, drive traffic, and let the data pick the winner. The winning idea got 2x more signups than anything else - and it was the landing page tool itself.
KickoffLabs launched in 2011 and made just $8,000 in the first six months. But Josh executed a relentless SaaS go-to-market hustle - personally tweeting 20-30 prospects a day, answering questions on Quora, and giving free landing page advice to every new signup. That go-to-market strategy grew the business to $40K/month...