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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Content Strategy: 100K Customers, No Sales Team
Description: Chris Savage spent a full year building Wistia before landing a single customer. He lived in a 10-person house, worked 90-hour weeks, and considered getting a Starbucks job for health insurance. Then he discovered that SaaS content strategy could replace his entire sales function.
Wistia grew from zero to over 100,000 customers without ever hiring a salesperson. Chris reveals how his SaaS content strategy attracted buyers who were already searching for video solutions, why he waited four and a half years before adding credit card payments, and how content-led growth built a profitable 31-person company.
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