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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Self-Serve SaaS: How Wrike Reached 6,000 Customers
Description: No sales team. No personal network. Strangers found it, tried it, paid for it. Andrew Filev deliberately avoided friends-and-family sales and let Wrike's self-serve SaaS model prove demand. A freemium SaaS approach and SaaS content marketing grew the platform to 6,000 paying customers across 50 countries.
Andrew shares how he merged project management and collaboration into one product, why his biggest mistake was not talking to customers enough, and how a self-serve SaaS approach landed 40+ Fortune 1000 accounts without an enterprise sales team.
Wrike raised over $11 million in funding. The product scales from 5-user teams to organizations with 1,000+...