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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: SaaS Sales Strategy: Pre-Sold $70K With No Product
Description: No product. No code. No technical skills. Nathan Latka was a 21-year-old college student when he started cold calling for SaaS customers on Facebook, selling $700 fan page tabs through pure founder-led sales. He collected $70,000 before writing a single line of code.
Nathan reveals how his SaaS sales strategy of ego-driven cold calling landed his first 100 customers, how he taught himself to code from YouTube over Christmas break, and the Skype call where a customer saw his internal tool and sparked the pivot from pre-selling SaaS services to a $30/month product.
Heyo grew to an 8-figure...