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Podcast: The SaaS Podcast - AI, Growth & Product-Market Fit for SaaS Founders
Episode: Startup Sales: How Jon Ferrara Built GoldMine to $125M
Description: $5,000. No venture capital. No sales team. Jon Ferrara cold-called every top Novell reseller in the country and turned them into his unpaid sales force. That startup sales playbook grew GoldMine CRM to $70 million in annual revenue and a $125 million exit.
Jon shares the relationship selling tactics behind two successful companies, how guerrilla PR earned more press coverage than all CRM competitors combined, and why he replicated the exact same startup sales approach eight years later to launch Nimble to tens of thousands of users.
GoldMine grew to 5 million customers and 250 employees on a $5,000 initial investment...