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Podcast: The Side Hustle Show
Episode: 287: Choose Financial Independence: A Case Study in Audience Building
Description: 10 months!Just 10 months after starting his side hustle, Jonathan Mendonsa was ready to quit his 6-figure job and take the business full-time.What's the hustle?A podcast called Jonathan co-hosts with this partner Brad Barrett ChooseFI.“You need to either be first or be different. We couldn’t be first, so we wanted to pivot and be a little different,” Jonathan said.When the project started, he was working full-time as a pharmacist, living a frugal lifestyle, and was an avid consumer of financial independence content.From the off...