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Podcast: AEC Business
Episode: Productizing Sustainable Urban Housing with BJ Siegel
Description: How do you take the learnings from Apple’s way of innovating products and apply them to housing? On WDBE Talks, you’ll hear how BJ Siegel pivoted from Apple to follow his passion at Juno, a proptech company. He will be a keynote speaker at WDBE 2023.
In this episode, Aarni Heiskanen and his guest JB Siegel discuss:
How BJ, an architect, became a commercial concept developer
What did years with Apple teach him
Who is Juno for, and how is it different from a traditional way of housing construction
Digitalization can make a building environmentally sustainable over its life cycle
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