Want to create an interactive transcript for this episode?
Podcast: AEC Business
Episode: Effective Branding of a Construction Company – An Interview with Mark Buckshon
Description: Our interviewee is Mark Buckshon, construction publisher and marketing specialist, President of the Construction News and Report Group. Today’s topic is branding – why it is important, and how to create brand value.
Quoting from Mark’s book Construction Marketing Ideas ,“Your goal in marketing your construction business is to understand and elevate your brand’s value. As its value increases you will capture even higher prices and margins. When your brand is well above average, you will command a significant premium over price-focused competition.”
You can contact Mark via his blog site at constructionmarketingideas.com and even get a free 30 minute...