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Podcast: Retail Today with Bob Phibbs, The Retail Doctor
Episode: Nostalgia Marketing and Connecting During Coronavirus Quarantine | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing
Description: Today is Wednesday, March 18th, and today I want you to be thinking about nostalgia marketing. You know, during this time of crisis, it’s easy for us to feel bad about the future.
One thing that I think can help your customers feel normal with their circumstances is to ask them to share their favorite memory of shopping at your store. You can start off by doing a Facebook Live video talking about how your store has been around for generations, some of its heritage, and then invite them to share their favorite memories of a sp...