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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Creating brand-savvy AI and a marketer-first DXP with Dave O'Flanagan, CEO of Sitecore
Description: As AI is reshaping how marketers create and deliver digital experiences, how do brands ensure that automation doesn’t strip away authenticity? Marketers are relying more on AI-powered tools, but can AI truly be brand-savvy and understand the nuances of a company’s voice and identity?Joining us today is Dave O’Flanagan, CEO of Sitecore, a global leader in digital experience software that powers the websites and digital experiences of some of the world’s biggest brands. And it’s always exciting when a platform we rely on unveils a few new and helpful features...