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Podcast: Talk Is Jericho
Episode: Demos, Ratings, and Wrestlenomics
Description: Brandon Thurston is the guy behind Wrestlenomics, the service that offers research and data analytics for the pro wrestling business. He tracks rating for everyone including AEW, WWE, and Impact, among others, and charts what each TV show is doing in terms of audience and demographics, and what those numbers mean when it comes to success and growth potential for each company, and the business in general. He explains how ratings work, the difference between total audience and demographics, and why the latter is more important to advertisers. He explains cable rankings, average quarter hours, and how streaming has...