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Podcast: Osteobizness
Episode: The No 1 clinic problem I solve
Description: In this podcast, Gilly discusses the common struggles clinic owners face when trying to attract new patients. She highlights the costly mistakes many make, such as investing heavily in Google Ads or services like Yell, which often yield poor results. Gilly critiques these expensive options and explains why they don't work, like competing with local clinics or underpricing services. Instead, she advocates for a more effective approach: leveraging free social media marketing strategies to build trust with the community. By engaging with potential patients online and offering value, clinic owners can generate organic referrals, reduce unnecessary expenses, a...