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Podcast: AM Best Audio
Episode: "IMCA and AM Best Marketing Leader Lunch – By the Numbers: What Insurance Marketers Should Know About Insurance Data"
Description: A panel of insurance marketing experts discuss innovative and evolving applications of data and predictive analytics in marketing and highlight key metrics and ratios that insurance marketers should understand to communicate effectively with their peers and stakeholders. This was a joint presentation of the Insurance Marketing & Communications Association (IMCA) and AM Best. (Event Date: January 24, 2025)