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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – It Takes Seven Touches
Description: It Takes Seven Touches Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. It takes seven touches to close a sale. So it takes seven touches to close an investor. In the selling process, one starts by generating awareness of their solution with the prospective customer. So in fundraising, one generates awareness with the investor that an investment opportunity exists. In selling, one pitches the solution. So in fundraising, one pitches the investment. In selling one follows up to answer questions about the product. So in fundraising, one follows...