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Podcast: Alt Marketing School
Episode: EP 223 - Beyond Content Pillars: The Attract, Warm, Convert Strategy
Description: *NEW* Value-Driven marketing course now inside our all-access pass: click hereJoin Fab Giovanetti and the ever-sassy Jess Bruno as they dive into a content strategy that's all about blending the classical marketing funnel with a fresh perspective.With a sprinkle of sass and a touch unhinged, Fab and Jess explore the layers of goals, audience understanding, and the evolving nature of content pillars and funnels.Discover how to make your content truly impactful by focusing on attract, warm, and convert strategies, whilst also unravelling the secrets of buyer...