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Podcast: Staying Solo
Episode: The Power of a Micro Niche (Because "Just Pick a Niche" is Lazy Advice)
Description: Ever had someone nod blankly when you explain what you do? That's the problem with a broad niche—people don't get it, and if they don't, they won't hire you. In 2025, specificity isn't optional—it's the key to standing out. A broad niche means more competition and fewer ideal clients. But when you zero in on the right people, the right problem, and the right positioning? Everything clicks. In this episode, we're breaking down why broad niches don't work anymore, how micro niching simplifies marketing, and what it takes to carve out a profi...