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Podcast: NBTV: Your Money, Your Data, Your Life
Episode: Apple vs Facebook: The Privacy Battle
Description: Apple's new "Tracking Transparency" feature will add a pop-up to your iPhone whenever an app wants to track you. It's to let people know when their "IDFA" system is being used.Cybersecurity and privacy journalist Kate O'Flaherty explained to me in this latest video that the IDFA, or ID for Advertisers, is a way for iPhone apps to determine when things like advertising campaigns have been effective, by allowing the apps to monitor a user's activities across the phone. It is a more private way of tracking than cookies in browsers, but Apple says that more transparency...