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Podcast: Nudge
Episode: “99.9% of ads are genuinely awful” Tom Goodwin
Description: Learn why so many ads today are ineffective and what marketers are getting wrong. Today, Tom Goodwin reveals the four simple truths about advertising, the surprising power of “wasted” marketing, and why aesthetics alone can make an ad more persuasive.You’ll learn:Why most digital ads fail and how short-term thinking is to blame.The hidden power of repeated exposure (feat. Moreland & Beach’s 1992 study).How slow-motion, jingles, and branding signals can make products feel more premium.<...