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Podcast: QAA Podcast
Episode: Trickle Down Episode 11: The Elixir of Life Part 1 (Sample)
Description: There are many reasons why Gatorade became the king of sports drinks. It had a compelling origin story. Its partnership with the NFL led to the iconic “Gatorade Dunk,” where celebrating athletes would pour a giant container of Gatorade over their coach. There was the hugely successful “Be Like Mike” advertising campaign, which featured Michael Jordan sipping Gatorade. But one of the reasons is the belief that Gatorade is a science-backed product. To secure this belief, Gatorade’s owners helped establish the Gatorade Sports Science Institute.
On these two episodes of Trickle Down, we’ll explore how Gatorade influenced the science of h...