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Podcast: Leveling Up with Eric Siu
Episode: What FTX's $32B Failure Can Teach You About Marketing & Business
Description: In this episode, I’ll talk about marketing and business lessons you can learn from FTX’s Collapse. Find out what went wrong and how you can avoid it!TIME-STAMPED SHOW NOTES:
[00:00] - Collapse of the Top Crypto Exchange in the World
[00:40] - It was a great start for FTX, What happened?
[01:20] - Lack of Financial Discipline inside the Company
[02:04] - How FTX is benefitting from Political Donations right now
[03:40] - Why you shouldn’t underinvest in SEO
[04:02] - Do your due diligence!
[04:36] - Final thoughts from a Marketing/Business Standpoint
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