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Podcast: Leveling Up with Eric Siu
Episode: Marketing Masterclass Bored Ape Yacht Club
Description: Today I talk about how the Bored Ape Yacht Club NFT collection is a masterclass in marketing. BAYC is an NFT collection that is the gold standard for NFT marketing - from capitalizing on exclusivity, to creating utility, to cultivating community. TIME-STAMPED SHOW NOTES [00:00] - What is the Bored Ape Yacht Club? [00:50] - Celebrities that have Bored Apes [01:39] - Owning an Ape has an exclusivity factor [02:45] - Bored Ape NFTs have utility [03:30] - Bored Apes: the new Supreme? [04:15] - Bored Apes build community [06:01] - BAYC is the first strong NFT community out there [06:45] - BAYC keeps...