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Podcast: Leveling Up with Eric Siu
Episode: Enterprise Influencer Marketing 101 - How Does It Work?
Description: Today on Leveling Up, Eric looks at enterprise influencer marketing. He introduces the topic by examining a recent survey of 163 enterprise marketers and their experiences with influencer marketing. Tuning in, you’ll hear about how influencer-created content compares to brand-created content and what kind of success enterprise marketers have achieved through it. Find out what type of influencers you should target, what tool you can use to find them, and which channels you should use. TIME-STAMPED SHOW NOTES: [00:20] Before we start, don’t forget to subscribe to the Leveling Up Podcast! [00:28] The results of a survey of en...