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Podcast: Leveling Up with Eric Siu
Episode: How Focusing on a Specific Niche Can Skyrocket Business Growth with Rick Carlson, CEO of SharpSpring | Ep. #358
Description: It is often said that niching down and making your offer specific to a particular need and section of the market is the key to success. Rick Carlson, our guest today believes that this idea is still under-appreciated. Rick is the CEO of SharpSpring, an all-in-one marketing automation platform that has experienced great success in its young life. We hear from Rick about his career in the marketing sphere, what he has chosen to give his attention to and the events leading up to the founding of SharpSpring. We chat about the company's base in Florida and why Rick...