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Podcast: Leveling Up with Eric Siu
Episode: GE Ep 144 [2016]: Drew Sanocki On Why Expanding a Business Too Fast Can Actually Lead to Bankruptcy
Description: Today our guest is Drew Sanocki, founder of Nerd Marketing. Drew writes about e-commerce and bootstrapped his own retailer in 2003, grew it into a national brand, and sold it in 2012. He now spends his time advising e-commerce executives on how to achieve growth. In today’s interview we’ll be talking about how expanding too quickly can lead to bankruptcy, how he grew a drop ship retailer from zero to a million in revenue in the first year and a half, and why he pays comedy writers to write his product descriptions. Click here for show...