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Podcast: Grassroots Marketing
Episode: CannaPlanners, Digital Storytelling, and the Evolution of Cannabis Marketing
Description: Will Read, the CEO of CannaPlanners, shares a unique professional journey that has shaped his approach to cannabis consultancy. Will's transition from mainstream tech to cannabis consultancy highlights the evolving landscape of digital marketing. He recounts his time at a web marketing agency, where he assisted various businesses, including hemp farmers, in establishing their online footprints. He observed the early days of cannabis marketing in Vermont and Colorado, noting the industry's initial struggle with professionalism and the persistence of outdated stereotypes. This experience solidified his belief in the power of digital storytelling and strategic branding to create...