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Podcast: The Alldus Podcast - AI in Action
Episode: E429 Peter Foley, Head of Data Science at EDO
Description: Today's guest is Peter Foley, Head of Data Science at EDO in California. EDO is a leading platform for measuring the immediate impact of TV advertising across linear and streaming. Modern marketers across brands and networks combine real-time TV engagement signals with world-class decision science, to maximize creative and media performance. EDO's investment-grade data aligns advertising investments to business results with detailed competitive, category, historical and predictive intelligence.
In 2015, award-winning filmmaker and entrepreneur Edward Norton and PhD economist, poet, and entrepreneur Daniel Nadler saw an opportunity to modernize linear TV advertising measurement and help the film industry...