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Podcast: The Alldus Podcast - AI in Action
Episode: E317 Max Dawson, Managing Director at BlueLabs
Description: Today's guest is Max Dawson, Managing Director at BlueLabs. Founded in 2013, BlueLabs revolutionizes how organizations approach complex challenges and activate their audiences. Whether the goal is selling a product, signing up individuals for healthcare, turning out the vote, or mobilizing activists and donors, they help their clients change behavior and drive results. BlueLabs digs deep into the data to understand your audience and their journey.
BlueLabs tests everything to find winning strategies, tailor outreach to each person and bring these processes to scale through analytics technology and machine learning. They have run more than 1,500 randomized experiments, built...